Crafting strategy is one of the most important jobs of any leader. Many executives don’t spend enough time on strategy, or when they do they often mistakenly believe that they individually have to be the strategic architect, and in doing so fail to engage others in the process. Such an omission can have the negative outcomes of a plan that’s not as good as it could be and/or a set of stakeholders who don’t feel bought into the plan since they had no hand in developing it. (We have all experienced leaders who had a great idea but no followers.)
